Posted in Boyfriend of The Week, imaginary boyfriend of the day

Boyfriend of the Week: Sean O’Pry for H&M


Sean O’Pry enjoying the beach as he dons the colorful pieces from H&M Swim Campaign.



Posted in fashion

Penn Badgley for H&M’s Fashion Against AIDS Collection Campaign


Gossip Girl actor, Penn Badgley, joins H&M in their latest campaign for their Fashion Against AIDS Collection. They teamed up with artists and Designers Against AIDS (DAA) in helping to raise the awareness for HIV/AIDS prevention and safe sex. The collection features unisex tees which will be displayed in H&M’s Divided department, starting on April 26th. 25% of the sales will go to DAA and other HIV/AIDS prevention projects around the globe.